- AIZOME ULTRA - An Innovative Method to Create Textiles with Lasting Health Benefits
The 1500+ synthetic chemicals used in textile dyeing harm workers, wearers and the environment. While the industry slowly changes, greenwashing prevails. Plants have long been used in dyeing, but without binding chemicals, color and health benefits fade quickly — making it unsuitable for mass production.
AIZOME ULTRA™ is a patented, ultrasound dyeing method. Instead of synthetic chemicals it uses a physical trick: ultrasound sets plant particles in motion at a custom frequency of 52.5kHz underwater, binding them to the fiber permanently. And with that, their color and health benefit.
Credits:
Made at Serviceplan & Mediaplus Group
Copywriters: Shruti Subramanian, Taro Taniwaki
Art Directors: Rohil Borole, Kai West Schlosser
Art Directors: Camille Nizet, Tanvi Phalak, Michał Kuśmierz
Director Fundings & Partner: Ivana Radovanovic
Creative Director: Naho Kosukegawa
Creative Interns: Ani Barbakadze, Nareg Boyadjin, Thomas Disanzo, Rafter Manguiat, Madalena Marques, Katharina Eugster, Nitika Lekhi, Flavia Conti