For D&AD New Blood
While working on a merch design brief for Penguin books we found out that the problem is that Penguin Books’ merch is based on old classic book covers, Gen Z is not very into those books anymore, and since the DIY culture has been thriving among, we decided to create book covers of new “classics” from recycled fabric, which then could be transformed into a merch, by following simple instructions.
Credits:
Art directior, illustrator, animator: Ani Barbakadze
Copywriter: Claudia Güell Ybarra