Aizome Wastecare
Industrial waste — certified as skincare
The use of synthetic chemicals in textile production harms the environment, workers, and wearers. To solve this, Japanese startup AIZOME developed an innovative dyeing method that uses only water, medicinal plants and ultrasound. Because of that, not only do the textiles come with additional health benefits – but even the wastewater. So to demonstrate the quality of AIZOME’s textiles, we bottled the wastewater, branded it as a premium skincare product, and sent it to key opinion leaders in the textile industry.
Made at Serviceplan & Mediaplus Group
ECDs: Lorenz Langgartner, Franz Röppischer
Copywriters: Shruthi Subramanian, Taro Taniwaki
Art Directors: Rohil Borole, Kai West Schlosser
Art Directors: Camille Nizet, Tanvi Phalak, Michał Kuśmierz
Director Fundings & Partner: Ivana Radovanovic
Creative Director: Naho Kosukegawa
Creative Interns: Flavia Conti, Madalena Marques, Ani Barbakadze, Katharina Eugster, Nitika Lekhi, Thomas Disanzo, Nareg Boyadjian, Rafter Manguiat
Design: Workbyworks Studio, ASTRAL Kreativ, Ashwin Suresh & kimera
Production: Druckerei Vogl, paul+paul, Aldesign & Demo DesignModellbau
Film & Photo: Jasper Techel, off studios GmbH, SQUARE FILM, Fabio Ziplies, Jürgen Branz, Yash Soni, Effectiv Team SFX Spezial Effekte, MassiveVoices & Artistspool