Penguin Concept / Animation

The problem is that Penguin’s Books merch is based on old classics, not everyone likes or has read those books, and since the DIY culture has been thriving among young adults during last few years, we decided to create book covers of new “classics” from recycled fabric, which then could be transformed into a merch, by following simple instructions.

Art directior, illustrator, animator: Ani Barbakadze
Copywriter: Claudia Güell Ybarra